Before the advent of the internet I bought into a program called “The Secrets To Making Money” whose informercial was shown on late nights. This program taught me how sell stuff by placing tiny ads in the classified sections of newspapers. A simple one to three line ad with an address or toll-free number for further info actually did and still does bring in an income. This was my introduction to the world of Direct Marketing.

Of course to be effective in direct marketing you must write effective ads that direct people to your product or service. The author gave a classic formula for for this acronymed as AIDA. A stands for attention,I stands for interest,D stands for desire and A for action. In other words:

  • Start with a word or two that immediately grabs the readers attention
  • Then use a few words that engages the readers main interests which is dictated by the type of product/service you’re offering along with the type of medium you’re advertising in
  • Insert words that build up the readers desires for your offer
  • And finally you must clearly state the action they need to perform in order to get your product/service which fufills their desire

Although the AIDA formula is for writing ads to sell things,it’s just as good for writing articles or blog posts because an article or a blog post is basically for selling;ie,it sells your opinion or unique point of view to the reader. So from now on do all your writing using this formula along with the What If,How Would,Right Now technique discussed in Motivational Marketing. It may feel wierd at first especially if you’re not used to writing in these sytles,but believe me,your readers will be far more “into it” rather than than the same old boring style you’ve been writing in.

Here’s a good list of phrase words to plug into these formulas…much success to you.

p.s.
For more resources on affiliate marketing online read the free ebook Affiliate Marketing 101 and don’t forget to subscribe to the MSB FEED!





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