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The basic premise behind current Viral Marketing strategies is that a document, PDF file or email with the author’s URL (the address of the author’s sales website) embedded in it is designed to be freely circulated on the Internet. Two possible requirements are necessary to make the piece find its way around the web on its own merits……
……The whole point of the exercise is cheaper and more effective advertising to elicit greater sales from customers that may have otherwise not been aware of the available product line.
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