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Next week, Search Engine Strategies (SES) Winter arrives in New York City, running Monday through Thursday. Ironically, sometimes the “Fall” event in Chicago during December ends up being far more wintry than New York, but I digress.

Many readers of this column have been to many SES conferences before and may be waffling about attending this one. Others have yet to attend SES, the biggest and best search engine conference. Either way, you should strongly consider attending. Today, 10 reasons it’s worth the time and the money to attend at a full-conference level and some additional reasons to attend as a trade-show floor attendee, if you can’t swing the cost of the full conference.

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