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Whether you are trying to promote your own business, someone else’s product, or otherwise just need people to get to your site, you need to have a solid keyword foundation. To most effectively achieve your results, you need to plan things out properly. Keyword Research is such an important foundation of your marketing efforts, that you actually want your main key phrase determined before you purchase your domain!

So how do you find good keywords? It takes a bit of work and some patience, but the rewards are well worth it. Begin by asking yourself what exactly you are promoting? If you wanted to advertise a digital camera, for example… let’s type “digital camera” (in quotes like that) into Google. 102,000,000 results! Ouch. It won’t be easy to get listed like that. What brand is the Digital Camera? Let’s try “Kodak digital camera”. 384,000… better, but still no good. Let’s be more specific still. Through on the model number, z1015, and you’ve narrowed it down to 164 results. Amazing! Better yet, that model gets searched for in Google almost 20 times a day!

Sure, with something that specific, it’s easy to narrow down, but what if you don’t know how to narrow your phrase down any? Well, that’s where Google’s Keyword Research Tool comes in handy. Type in the base concept of your product, uncheck the “Use Synonyms” box, and search. Sort by Global Search volume to see some phrases that are most commonly searched. Plug each phrase into Google to see how many results you get. Anything other 5,000 is a keeper. For more keyword suggestions, also try SEO Book. I like this site especially because it gives daily search estimates and not just on Google, but Yahoo and MSN as well. This will really give you an idea of what phrases are likely to be searched. You don’t what keywords that nobody types in. It’s preferable to get something that will get you a lot of searches, as this will ensure you’ll get clicks at the top positions in search engines. As with Google’s keyword tool, be sure to run every key phrase you are considering through Google’s natural search to make sure results are less than 5,000.

How to Utilize Your Keywords

First of all, you have to determine what your target keywords are. You can’t be listed for everything, so you want to try to narrow down specific phrases to devote your focus on. The more targeted your content is, the higher you will be listed. I recommend you start with one primary keyword. Let this keyword be your central focus. It should likely be the one out of your group that is estimated to generate the most traffic, thus making it the most valuable to you.

That keyword should be in the domain name of your website, your blog’s URL, the title of any page, article or lens you create, the title of any lens module you make. Make sure it is everywhere. You also want to evenly distribute it throughout your content so it has a high keyword rate. Try to throw that keyword into content every 100 or so words if possible.

Aside from your primary keyword, I recommend 3-4 secondary keywords. Figure out the order of the next most important keywords to your campaign and make sure they get fair representation as well. Put them in your description meta tags, keyword meta tags, and also distribute these through your content where possible.

Your keywords will be useless if you don’t actually put them in your content, so make sure to put them to use. The whole point of your keyword research is to find phrases people will search for to find your pages. They can’t do that if there isn’t enough connecting your page to the key phrases of your choice, so always keep that in mind. Even images can be a good way to add additional keyword weight if you utilize alt tags.

This article is part of a series of Free Marketing Techniques. The purpose of my sites and articles is to provide information on how to make money online.

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p.s.
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