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Results from a recent iProspect study outline the specific behaviors of users visiting the most popular social networking sites. Among other items, the study finds that marketers should spend more time and resources investing in sites that operate within a relevant niche to their product than they have in the past.

Editor’s Note: As the iProspect study indicates, search marketing and social marketing go hand in hand. Making sure you’re message is there where the searcher begins their journey as well as where they end up is playing the game right. Any tips on how to do this? Share them with us in the comment section.

According to the study, more people visit the major search engines (Google, Yahoo, MSN) much more frequently than the most popular social networking sites. With that being said, marketers shouldn’t be looking to abandon their ranking efforts in paid and organic search anytime soon.

Still, social networking users are growing at an accelerated rate. One in four Internet users visits a social site at least once a month, and that figure only looks to increase over the next several years. The Internet is shifting from a medium of information to one of participation, and iProspect suggests that marketers follow that trend and encourage consumer participation in their marketing efforts…

p.s.
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