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Yahoo! Search Marketing - On Target - November 2006 - What’s News: “Yahoo! poll shows three out of four holiday shoppers will buy gifts online, and most are likely to purchase from small businesses
Three out of four (76 percent) holiday shoppers said they plan to shop for holiday gifts online, and a similar number, 75 percent, said they are likely to purchase gifts online from small businesses, according to a new survey commissioned by Yahoo! Small Business and conducted in October by Harris Interactive®. Shoppers expressed strong support for e-commerce with small businesses that offer a secure payment system, easy customer checkout and free shipping.
Nearly a third of holiday shoppers (30 percent) said that they would do half or more of their holiday shopping online, and nearly two thirds (63 percent) said online specialty, ‘niche,’ or boutique retailers are one of the ‘best places’ to shop for unusual or hard-to-find gifts.”
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