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In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else.
The more generic you become, the greater your competition will be, since you’ve placed your offering in the same ring as the Wal-Marts, Targets and eBays of the world.
In other words, cast a wider net, and the likelihood that more competitors who are trying to go after the same “fish” will occupy the same marketspace….
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