Keeping Your Site Lights OnLate 2008 I referenced Bluehat’s infamous SEO Empire post and although much of this is a bit controversial, there is one rule the author mentioned that I absolutely must follow from now on. In fact, it is the only New Years resolution that I have for my business for 2009 til infinity. For within this one mandate is contained the secret to maintaining a solid foundation in the business of making money online.

And that rule is:

Every site must pay its own rent!

This may sound a bit too simplistic warranting the biggest “Duh” in internet marketing history, but really think about it. How many would-be netrepreneurs are properly adhering to this…how many sites get started only to never see the light of day…how many sites gain a whole lot of hype to get you there only to find it’s currently down…or even worse how many sites actually start out with great high quality content that’s been steadily helping you for a while only to shut down all of a sudden for no apparent reason?

Nine times out of ten you can bet those particular site owners were not following the Rule.

To start off, the rent I’m speaking of is the cost to have your site hosted on the internet. You can design websites all day long, but it cannot be seen on the World Wide web unless you rent a spot ;ie, lease some virtual real estate. Now I know that some have heard you can get your own server and basically “host” yourself, but even then the servers must be rented or leased. There will be some type of monthly fee which can sometimes be paid at a quarterly or yearly rate and that fee must be paid or else your site will magically disappear.

Hosting fees vary with different hosting companies, but the average price you’ll see is just under $10 a month. Therefore, your site has to generate at least $10 a month in order to stay in business. This $10 MUST come in regardless of what else is going on. It can come in from ad revenues, gratuity tips, affiliate commissions, etc. But however it comes in it must come in effortlessly and consistently…it has to be part of your recurring income.

For example: If you use the “tipping jar” concept with even a small readership following your site should be accomplish $10 bucks a month easily. Simply install a widget like the LinkShowOff widget you see on this site and set the tips from $2 to $5. In exchange for this gratuity the widget allows the tipper to display a link or message of their choosing on your site for a specified amount of time. At $2 to $5 a tip with about 5 to 10 spots your site should always be able to pay its own rent :)

Please remember to use these funds only for your hosting and NOT for anything else like advertising, new $99 premium WordPress themes, blunts, beer, etc. so that even if you run into a month where there were no tips you’ll still have some left over from previous months.

If you have to pay your own hosting by using revenue from another site you operate or from a slave driving back breaking job or by borrowing the money, then that’s called IRRESPONSIBLE because you’re merely passing the buck along to your other resources. If  your site simply caN’T make the required monthly hosting fee then that’s called INCOMPETANCE!

Having guests visit your house at just about the same time your lights get cut off is extremely embarrassing…believe me I know from personal experience – which those of you who’ve tried to visit this site around New Years can bear witness to

…so follow the Commandment explained throughout this post for every blog/site you run or intend to run and you will always be in business. Of course, this site graciously welcomes any gratuity tips you leave and will reciprocate with a link proudly displaying your chosen message.

More ways for keeping your site’s lights on will be discussed in future posts so stay tuned by subscribing and share this post with as many site owners as you know by using one of the “sharing options” below.




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