Ever since Christmas became the somewhat commercialised event that we know it to be today, high street traders and retails have relied quite heavily on it to provide a large chunk of their annual sales. The same can also be said for those businesses trading online, and this year sees the highest level of competition ever among websites in terms of visibility and sales. But which internet sites are heading into the Christmas period in the strongest positions?

Supermarket Websites. Recent reports have shown that supermarket websites have gained a further 25% of the toys and games market this year, following the collapse of smaller retailers both on the high street and online. There is a real risk that supermarket sites will begin to monopolise the markets as they continue to increase the amount of products and services they offer. That said, their approach is certainly very effective and their shareholders are likely to be very happy come January.

Affiliates. Actual trading sites are not the only ones to see growth in number and size, affiliate sites have also benefited from online growth. These sites tend to advertise the products of larger successful internet sites such as IWOOT, and the larger sites then pay the affiliates commission on each lead they receive. As these affiliate sites are often owned by skilled internet marketers, they frequently get large traffic numbers and can therefore make large profits themselves, especially over busy holiday periods.

Niche Sites. As people can find more and more specialised products and services online, niche sites that have marketed themselves well, promise to clean up in certain markets this year. Sites such as I Want One of Those, who sell gadgets and boys toys, will do very well this year as they have a loyal following of customers and can offer more specialised items that the bigger sites simply cannot.

p.s.
For more resources on affiliate marketing online read the free ebook Affiliate Marketing 101 and don’t forget to subscribe to the MSB FEED!





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