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Ever seen an iceberg? They are magnificent ice mountains, frozen floating islands bobbing around the most northern and southern oceans.
Aside from the fact they are frozen, the coolest thing about an iceberg is that only about 1/10 th of the mass of the berg is visible above the water. Knowing the other 9/10 th of the mass exists below the surface adds oomph to the awe.
Google is like an iceberg. There is so much happening beneath the surface that even the most well informed observers can find themselves confounded and confused when contemplating the full Google’s spectrum of services. Apparently, a similar sensation is felt around the Googleplex where an initiative to refocus on the core mission, “… to organize the world’s information and make it universally accessible and useful,” is said to be underway.

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