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Key success factors
Craigslist became successful largely by following certain guiding principles, rather than by following an explicit strategy. I believe that Craigslist’s success can be boiled down to three key points, which I did more or less confirm with Craig himself.
Culture of trust
Craigslist creates a culture of trust around the site in many ways:
Craig and the Craigslist staff actively respond to user e-mails.
Craigslist does not make any major changes to the site without first announcing and testing response from users.
Craigslist actively incorporates user feedback into the product. Craig told me that there has not been any popular suggestion that they have not incorporated into the site.
No banner advertising on the site contributes to the perception that Craigslist is “not in it for the money”
Users are the primary mechanism for filtering inappropriate/miscategorized content. Craigslist has some mechanisms for preventing the posting of inappropriate content, but for the most part, it is up to the users to flag content.
Lastly, the .org domain name contributes to a non-profit perception (Note: Craig did not feel that many users care or think about this)
Social aspects of site are key to driving the commercial aspects
To characterize Craigslist as just a classifieds site is a big understatement.
Learn to use CraigsList the right way by following this link CraigsTactics.MarketSecrets.biz
Related Press Releases:
- prweb.com/releases/2008/12/prweb1705394.htm
- onlinepersonalswatch.com/news/2008/11/84-of-craigs-li.html
- prweb.com/releases/2006/09/prweb434046.htm
p.s.
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3 users commented in " Craigslist Case Study "
Follow-up comment rss or Leave a Trackback April 29th, 2008 at 7:15 pmI think its great and goes with the reasopn why people lke craisglist, they go there to find what they want and keeps the focus on providing the service, there are ways that craigslist could make more money by offering an opportunity to transact such as a payment gateway option for its users, then take a peice of that. They could even provide the service for less than paypal and it would still be a benefit and therefore increase the level of service to thier users.
[Reply]
I think Craig’s list is great! I mean you can find literally anything on there. I use it all the time. :-)
SEO Tips Blog´s last blog post..5 Free SEO Tools You’re Probably Not Using Yet
[Reply]
Craigslist offers many opportunities to the internet community. But, I am not sure if a lot of people actually think that it is safe. How should that be fixed? Nice Article!
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