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What is a quality incoming link? This article describes the key characteristics of a perfect link. For explanation purposes, the sample company is a shoe retailer called Fred’s Sports, and the keyword phrase being optimized for is “blue Nike sneakers”.
Key word phrase in anchor text - Unless you put your keyword phrase in the anchor text (the text that describes the web site being linked to), you are wasting a lot of link power. Unfortunately a lot of people don’t know this an end up putting their company name in the link text rather than the keyword phrase that they want their company to be found by. Much better that they link anchor says “blue Nike sneakers” than “Fred’s Sports Store”.
The link is from a relevant page - Google and the Google-powered search partners seek relevance in the interconnectedness of web pages. Incoming links should be from pages where the content on that page is related to the content of the page that is being linked to. A fishing related page linking to a casino site is an example of a non-related link. A jogging related page linking to a blue Nike sneakers product page is related and is looked upon favorably by the search engines.
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