Do Your Potential Customers Forget About You?

Caleb — Wed, 10 Oct 2007 22:38:00 +0000

[By: Tom Kulzer]
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

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Holiday Action Saves a Sour Shopping Season

Caleb — Sat, 29 Sep 2007 18:19:00 +0000

by Beka Ruse
Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research’s Carl Steidtmann to fear “the worst Christmas ever” in the retail sector.

Short of going door to door in a Santa suit, how can businesses increase profits and prevent a blue Christmas? Despite economic gloom, industry leaders have found that an e-mail follow up strategy can increase sales by a cheery 35%! To weather the ailing economy, use a follow up autoresponder during your holiday campaigns.

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The MarketSecrets Blog » autoresponders

Do Your Potential Customers Forget About You?

Holiday Action Saves a Sour Shopping Season