The MarketSecrets Blog » advertising on craigslist http://marketsecrets.biz Uncovering the secrets to making money online... Sat, 04 Oct 2008 19:57:04 +0000 http://wordpress.org/?v=2.3.3 en Craigslist Case Study http://marketsecrets.biz/craigslist-case-study/ http://marketsecrets.biz/craigslist-case-study/#comments Thu, 06 Dec 2007 23:51:00 +0000 Caleb http://marketsecrets.biz/blog/craigslist-case-study/ ShareThis

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Key success factors
Craigslist became successful largely by following certain guiding principles, rather than by following an explicit strategy. I believe that Craigslist’s success can be boiled down to three key points, which I did more or less confirm with Craig himself.
Culture of trust

Craigslist creates a culture of trust around the site in many ways:
Craig and the Craigslist staff actively respond to user e-mails.
Craigslist does not make any major changes to the site without first announcing and testing response from users.

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