Developing strategies for obtaining One Way Inbound Links, choosing the right Link Partners and building link partnerships are an important ongoing exercise in the life of a webmaster. Though one way inbound links are considered by search engines to be superior to reciprocal links, good quality reciprocal links from relevant websites are very much appreciated by them as well.

Choosing the ideal link partners is not an easy task. There are several important factors that have to be considered very carefully before you choose your link partner. Linking to some sites will not bring any benefits to you at all. There are sites that you should avoid at all costs because linking to them can get your site penalised or even banned.

Link partnerships should be mutually beneficial and provide complementary unique and valuable content that makes the visitor’s website experience enjoyable and memorable. So by following these simple steps you will soon be on the way to building successful link partners.

1. Avoid linking to websites whose theme has no relevance to your website even if these sites are of high Page Rank.

2. Avoid websites whose link pages are more than two clicks away from the home page.

3. Sites that do not have access to the links page from the home page should be avoided since it will not be easily accessible and you are not going to benefit from this partnership.

4. Websites that have links to the links directory hidden somewhere in the front page and cannot be easily located should also be avoided.

5. It is wise to avoid sites that have more than 30 links to a page even if they are categorised. If there are more links, it will be difficult to locate your link and you are not going to benefit from this link exchange.

6. Avoid linking to too many sites with low PR as this is not going to be of any advantage to you. If there is a request to be reciprocal link partners from some of these sites, be choosy and identify those you think will obtain high PR in the near future and accept the request.

7.Avoid Bad Neighborhoods. These are sites that have been penalized or banned by search engines. If you have outbound links, linking to sites with a bad reputation, you will be penalized by the search engines, especially by Google.

8. You must at all costs avoid Link Farms. These are sites that have an assorted collection of hundreds of links in a page without any categorisation and linked to each other. Search Engines dislike these sites. If you link with them your credibility could be at stake. You could be penalized or even banned by the search engines.

9.Avoid FFA sites. FFA sites are Free For All sites that allows you to place a free AD and leave a link to your website. There will be hundreds of such links in one page where you link will hardly get noticed.They will probably be there for a couple of hours only. Search Engines especially Google consider these sites as spam and will penalize you.

Building good Reciprocal Link Partnerships not only bring traffic and increase link popularity but there are other possibilities as well such as exchanging articles, e-books and starting Joint Ventures. Such link partners are often long standing and mutually beneficial.

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