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According to the National Retail Foundation, holiday shopping for this year is set to increase, but only by a modest 4%. Just about every other report or story I’ve read about this holiday season has suggested it won’t be a good one.

As other direct and indirect competitors vie for your subscribers’ pocketbooks, how are you going to make sure your business isn’t left holding a lump of coal?

By putting together creative and effective email marketing campaigns, right? After all, your relationship with your subscribers is a serious competitive advantage, especially as the proportion of holiday shopping done online continues to grow.

So what can you try in your campaigns to get a response out of your subscribers?

Related posts:

1. Holiday Action Saves a Sour Shopping Season
2. New Study Reveals what Holiday Shoppers Want