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The basic premise behind current Viral Marketing strategies is that a document, PDF file or email with the author’s URL (the address of the author’s sales website) embedded in it is designed to [...]

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Next week, Search Engine Strategies (SES) Winter arrives in New York City, running Monday through Thursday. Ironically, sometimes the “Fall” event in Chicago during December ends up being far more wintry than New York, but I digress.
Many readers of this column have been to many SES conferences before and may be waffling about [...]

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